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Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic success in F1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload a portion of his shareholding in the Mercedes F1 outfit.

The deal values Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – after the McLaren team was appraised at £3.5 billion in a change of ownership structure in September.

The Austrian executive, who owns a 33% stake of Mercedes F1, would sell a shareholding in the region of five percent.

The 53-year-old will remain as team principal and CEO if the sale goes through.

Shareholder Breakdown

Remaining partners in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who each also own one-third of the company.

A Mercedes spokesperson said: "We are providing no comment on the matter. The governance of the team will remain unchanged, and all three partners are dedicated to continued achievements of Mercedes-Benz in Formula One."

Financial Growth

This arrangement signifies a substantial rise in worth of Mercedes F1 after Ineos Group bought its stake for £208 million in 2022.

This surge reflects the growth in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which was released in summer 2023 and has grossed more than $630 million (£458m) at the box office.

It is the actor's top-grossing film and the highest-earning sports film ever released.

Present Performance

Mercedes are second in the team standings, behind McLaren, with three Grands Prix left in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

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Alison Davis

A passionate gamer and tech enthusiast with over a decade of experience in gaming journalism and community building.

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